Quezon City Regional Food Exchange

bizop1aProject objective:
To develop a facility in Quezon City that will serve as the main distribution center for meat and agricultural produce for Metro Manila.
The project should position Quezon City as the focal point of food wholesale in the metropolitan area, as well as a showcase for a modern, highly sanitary and efficient food market.
The proposed project can take advantage of the city’s ideal location at the strategic crossroads of major highways, making it the major transit point for local and provincial commuters.

Economic and tourism thrust:
bizop2When well planned and implemented as a food exchange, the project will meet the standards of a broader scale of bigger consumers and become very attractive to investors. It can play a key role in Quezon City’s economic development, and project the City as an operator of a leading-age, food distribution facility; perhaps, the only one of its kind in Luzon.
The facility can launch a tourism industry in Quezon City based on food. Food tourism may be referred to as travel to specific regions to sample cuisine unique to the area. Food tasting is an intrinsic part of most travels. Many tourists want to experience the local culture when they go on holidays, including the food specialties.
bizop3The QC Regional Food Exchange can host Food Festivals, highlighting different types of culinary dishes each time. Or it can offer an educational tour of its state-of-the art facilities.
It can serve as a showcase for Philippine produce, the place where one can sample and buy the best of local fruits, vegetables and seafood. Its special food-tasting events can feature various chefs or be sponsored by different food companies.
Chefs and cooking shows are also enjoying immense popularity in TV shows. A modern QC Regional Food Exchange can be arranged to become a regular feature of such shows.

Project concept:
bizop4The plan is to make it a large, well-organized, integrated wholesale market, operational 24 hours a day, 7 days a week, featuring:

  • Cold storage facilities, separating the various
  • meat and fish products;
  • Modern abbatoir;
  • Temperature-controlled warehouses;
  • Agricultural produce receiving, cleaning, sorting, and packaging chambers
  • Weighing area
  • Selling and display centers;
  • Sanitation control facilities;
  • Disposal areas and waste-treatment facilities;
  • Offices
  • Movement and parking facility for vehicles/delivery trucks
  • Emergency facilities (fire and police)
  • Banking services

Complementary facilities may include: catering services, small restaurants and cafes, cooking schools.
The development area can even provide for serviced apartments for transients, meaning suppliers based in the provinces, so that they can have places for rest before they return to their points of origin.


Possible ownership and management:
The Quezon City Government can put up the basic infrastructure through a build-operate-transfer (BOT) scheme. Management of the facility may be done through a corporation, or through a cooperative. Priority will be given to the present market owners and other stall owners to become shareholders or cooperative members. Shares can also be given to other interested investors who will contribute to the development funds for the construction, upgrading and upkeep of the facility.

bizop9aTarget customers of the food exchange:

  • All wet markets and supermarkets in Metro Manila
  • Restaurants
  • Hotels
  • Various food processing companies
  • Various other consumers

Similar facilities:

  • bizop10The following can serve as models for this facility:
  • Chicago International Produce Market
  • Birmingham Wholesalers Market
  • Hunts Point Cooperative Market in New York

Project area:
The project area has been identified by the new Quezon City Land Use Plan (CLUP) as the Balintawak – Muñoz Growth District. It is located at the middle Westside portion of Quezon City, at its boundary with Caloocan, specifically at the junction of EDSA and the North Luzon Expressway.
It covers approximately 419.31 hectares, comprising the barangays of Unang Sigaw, Balumbato and portions of 9 other barangays, which are: Bahay Toro, Ramon Magsaysay, Veterans Village, Katipunan, Masambong, Manresa, Balingasa, Baesa and Apolonio Samson.

The area is traversed by 6 primary roads (Manila North Diversion Road, EDSA, A. Bonifacio Avenue, Quirino Highway, Congressional Avenue and Roosevelt Avenue); as well as 2 secondary roads (Old Samson and Kaingin Roads). The Light Rail Transit 1 also has a Balintawak Station.
The accessibility of this area will be further boosted by the MRT Line 3 extension.

bizop11Current use:
Industries (from manufacturing to fabrication to warehousing/storage) account for 37% of areas used, with residences accounting for 23%.

The area is also well known as a trading center or “bagsakan,” for agricultural produce, particularly from the North.

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