QC Expands as a Shopping Paradise

The city continues to nurture its dynamism as a favorite shopping destination. Plus factors for it are its very large consumer population and its strategic location at the crossroads of Metro Manila, making the city the most accessible place in the Philippine urban scene.

What's new?


wilconcitycenterpic1With the launching attended by QC Mayor Herbert Bautista, and other government officials, the newest Wilcon City Center in Quezon City, located at 121 Visayas Avenue, had its grand opening on March 2012. Aside from providing commercial and recreational services, the City Center aims to cater to the needs of the neighborhood through the establishments that are now open in the WCC. Among these establishments are Home Essentials, the Super 8 Grocery, Saver's Appliance Depot, CD-R King, Paras Alter Station, Planters Bank, Unique Vision Center, the Quantum Amusement Center, and foodcarts and kiosks.



magnoliacenterRobinsons Land Corporation's newest mall development has begun construction. The mall is located along Aurora Blvd., cor. N. Domingo St. and Doña Hemady St. in New Manila. Known as the Magnolia Town Center Mall, its strategic site is beside the Magnolia Residences, which was developed by the same corporation. The Magnolia Town Center Mall aims to give the residents nearby an easier access to their shopping, dining, and recreational needs. Robinsons Land Corporation is optimistic that the mall shall be ready by the end quarter of 2012.


Fishermall is taking shape at the corner of Quezon Avenue and Roosevelt Avenue in District 1. It is a project of Maller's Investment Corporation. It shall be a 4-storey commercial building, with an estimated floor area of 117,262 sqm. Floor area. It is designed with a lower ground floor and 3-level basement parking. The site is a 1.83-hectare property which used to be the Pantranco Terminal. With a design that features an eclectic mix of utilitarian comfort and luxury, the

A billion-peso project, Fisher Mall will offer an array of the latest and newest retail products and brands, from fashion, technology and household to a selection of gastronomical delights that are guaranteed to appeal to a lot of shoppers.

It will have a fully-stocked supermarket, several anchor stores, an exclusive price club and a host of services, such as banking, utilities and service centers.

The project is expected to be completed and fully operational in 2014.


Fairview Terraces is both a mall and an office development, with a gross floor area of 114,000 square meters.

"The project will provide a relaxed environment that is conducive to work and play. The retail component will offer a unique mix of dining, shopping and entertainment concepts while the office component will cater to workers from the BPO offices," said Cora Dizon, head of business development for ALI Commercial Business Group.

The highlight of Fairview Terraces will be a garden with lush landscaped promenade surrounded by al fresco dining establishments

Fairview Terraces is a co-development project between ALI and Ellimac Prime Holdings, holding company of the Puregold chain. This is Ayala Land's second major commercial development after the launch of Trinoma in 2007. The first phase of Fairview Terraces is expected to be completed by 2013.


smcityfairviewpic1Built to better compete with its key competitor—Robinsons Nova Market— the new Annex has not only made the mall bigger. It has also made the view better with its great mall design, and has added to the mall's marketability, allowing residents in the area to enjoy upscale shopping with upmarket stores, specialty restaurants, and superb services.

The mall expansion is an environmental –friendly and well- integrated unique addition to the original SM City Fairview Mall and Annex that enhances the SM shopping experience with new amenities and features. The Ground Level of the Great Court is configured to be a venue for a variety of activities -from musical performances to exhibits and other events held in the mall. It has a variety of stores where customers may shope, dine, and engage in other recreational activities such as gaming and karaoke. The call center in the mall also makes it a hub for communications.




smcitynovaSM City Novaliches is located at Quirino Highway, San Bartolome, Novaliches, near the studio of TV5, catering to shoppers in Quezon City's populated second district as well as residents of nearby areas like Valenzuela, Caloocan, San Jose del Monte, Northern Meycauayan in Bulacan and some parts of Rizal province.

Its latest development is the SMNV IT Center which is a 5,000 sqm. Information technology-dedicated area. It shall be located at the second floor of the shopping complex. The site is expected to generate 700 call center seats. Prospective locators at the site include Teleperformance and Aegis People Support.

SM Nova has a land area of 77,222sqm and stands where the site of the Girl Scout of the Philippines used to be.


What's New in the Biggest Mall in the Philippines?

SM City North EDSA has undergone several expansions, makeovers and improvements to achieve its current title of being the largest mall in the Philippines, and the third largest mall in the world in terms of leasable area (482,878 sqm) and gross floor area (425,000 sqm). The most recent and major improvements were observed in 2008-2010, when the Skygarden, the Annex, the Interior Zone, and North Link were opened to the public.



Dubbed as the shoppers' own corner of the sky, the Sky Garden opened in May 2009. It has a long, elevated curvilinear park, which offers much needed green space, not only for the mall, but also for the city as a whole. The Sky Garden's design theme is that of a nature-inspired park, with its man-made waterfalls and river. It is a venue for various events, during which, organizers may opt to put up diplays for the public along the covered walks and the Roof Garden, or hold conventions and shows in the Sky Dome. One of the Sky Garden's main attractions, the Sky Dome, is an ampitheater which is now a premier entertainment destination for concerts, shows, auditions, and other events held in the city.



The new 92,832-sqm., six-level Annex has been designed to create a one-of-a-kind shopping and entertainment environment. The eastern end of The Annex gives shoppers a unique merge of indoor and outdoor experience through its glass wall with an overlooking view of the park. The glass wall creates a grand shop front from which the atrium, its scenic lights, as well as various other retail outlets and restaurants can be seen by passers-by from outside the building. Its modern-designed interior has a curvilinear atrium, which stretches its length, and a ribbon-like atrium lined with high-end retail stores, restaurants, a Cyberzone, a game arcade, and the bowling center, creating a cutting-edge mix of shopping and entertainment. Daylight is provided through a series of circular glass cones set into the ceiling, giving the interior a light, airy feeling.



The Interior Zone, which used to be The CarPark Plaza and Cyberzone, is now a lifestyle center—a one-stop shop for affordable furniture, houseware, decor, upholstery, wallpaper, tiles, and lighting fixtures. Designed and planned by Architects EAT from Australia, the Interior Zone produces a flowing passageway where people can congregate around exhibits and displays without feeling that they are walking from one shop to another. The showroom consists of two different zones with pockets of open spaces so that it looks like a cross between a mall and a large living room.



This six- storey, mixed-use structure located between the Main Mall and Lifestyle Building (formerly the Cyberzone), was envisioned to accommodate different types of tenants with BPOs, health services like My Health and Pain & Rehab and retail stores such as Audiophile and Tire Depot. It also includes a warehouse and the SCMC Administration Office.

As part of the mall's concept of interconnectivity and accessibility, Northlink is linked by bridgeways to different parts of the complex. It makes use of curtain walls to give the feeling of openness to its users through natural lighting and open planning, complimenting that of the Interior Zone's design.

Stellar Hires 1,000 Agents

stellarphilippinesStellar Philippines, a joint venture between Stellar Global and Paxys Inc., is hiring 1,000 workers next year for a total of 3,000 agents, making the Philippines its biggest hub globally. Its latest location is Eastwood City CyberPark, which they were attracted to because of state-of-the-art power and telecommunications facilities, the two most important factors BPO locators look for to ensure seamless operations.

"We value our people's work that is why we made sure that with this new facility, the quality of work by our agents, their level of expertise and of course, the overall work culture of fun and excitement, remain intact. We pride ourselves for being the global experts in customer relationship and interaction management and in delivering excellent results, and we intend to keep it that way," according to Edmund Macaso, the firm's chief executive.

Stellar is a leading global provider of call centre and business process outsourcing solutions, operating outsourcing centres around the world that collectively manage over 300 million customer interactions and 100 million transaction processes every year. (for more information: www.stellarbpo.com)

Indian BPO firm to open 500-seat facility in QC for Transformational Outsourcing

hcltechnologiesThe business-process outsourcing firm, HCL Technologies Ltd. (HCL), is set to open a 500-seat facility in Quezon City, that will initially employ 1,000 agents within the year. 

HCL Technologies is a leading global IT services company, focusing on what it calls as 'transformational outsourcing.' Its range of offerings include product engineering, custom and package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products.
“In setting up this center, we recognize the Philippines' growing prominence as a BPO hub," said Rahul Singh, the president of both HCL's financial and business services units. "The Quezon City center will anchor HCL's Pacific Basin operations and will leverage on Filipinos' innate creative talent, linguistic skills, cultural affinity to America and proximity to Australia and New Zealand."

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